Sponsorship should support useful route planning, not control the route spine or blur the line between editorial guidance and advertising.

Bounded sponsorship lanes

• Sponsor a town or anchor-place page.
• Sponsor a route stretch or seasonal planning update.
• Sponsor a historic-road feature.
• Provide official images or source notes.
• Support practical traveler resources such as route notes, stop guidance, or campaign pages.

Editorial rule

Route facts, stop roles, page placement, and public recommendations remain editorial decisions. Sponsorship can support the guide, but it should not decide what the guide says.